The currently weak green car market isn’t stopping Hyundai and Kia from staging an ongoing electrified onslaught, and it’s primed to just keep growing. Already familiar with the field thanks to vehicles like the Sonata Hybrid, Tucson Fuel Cell, and Kia Soul EV, for the 2017 model year the Korean siblings are launching their first dedicated hybrids, according to Automotive News. Since last year, the […]Read more "Hyundai, Kia launching Dedicated Hybrids in 2017"
The award-winning Hyundai Santa Fe lineup heads into 2016 continuing to pack a healthy list of standard features, available premium convenience and entertainment items, while sporting simplified interior offerings. Enhancements to the electric power steering system and suspension last year further sharpened the Santa Fe’s world-class ride and handling. Hyundai’s Driver Selectable Steering Mode received […]Read more "Innovative Power Hands-Free Smart Liftgate with Auto Open Available; Santa Fe Sport"
It kicked off 2015 with a buzz-generating surprise debut at the North American International Auto Show in January, and now the popular Hyundai Santa Cruz has earned the prestigious title of Concept Truck of the Year at the 14th annual North American Concept Vehicle of the Year (NACVOTY) Awards at the Concours d’Elegance of America at St. John’s […]Read more "Award-Winning Concept Truck Recognized for Design and Market Appeal"
The 2015 Hyundai Tucson is set to pick up where the IX35 left off, and will likely gather a few more buyers to the brand. Hyundai’s success with the ix35 mid-size SUV surprised almost everyone except Hyundai. Now the highly popular model is being replaced with a new model, reviving the Tucson nameplate that disappeared […]Read more "2015 Hyundai Tucson Picks Up Where IX35 Left Off"
Hyundai / Kia Motors considers football sponsorships as a core element of its marketing strategy and as an efficient way to communicate with customers by sharing their passion for football and building an emotional connection. Through its football sponsorship activities, Hyundai / Kia Motors aims to position itself as a brand that delivers the excitement […]Read more "Hyundai and FIFA Official Partnership Until 2022"
Hyundai already offers upscale entries in its lineup such as the Equus and Genesis (pictured above), but unlike many brands in North America, the company lacks a luxury crossover to further compliment the sedans. The latest signs suggest that hole in the lineup might be filled in the near future, though. According to four, unnamed company insiders speaking to […]Read more "Hyundai Considering Upscale Genesis-Based Crossover"
Hyundai looks poised to get into the pickup market, according to the latest report from Automotive News. The Korean automaker revealed the Santa Cruz concept at the Detroit Auto Show this past January, previewing a vehicle that combines the best attributes of a pickup truck with those of a small crossover – sort of like a Honda Ridgeline, but smaller. It’s an idea whose […]Read more "Hyundai Pickup Truck Sounding More Likely"