The 2015 Hyundai Tucson is set to pick up where the IX35 left off, and will likely gather a few more buyers to the brand. Hyundai’s success with the ix35 mid-size SUV surprised almost everyone except Hyundai. Now the highly popular model is being replaced with a new model, reviving the Tucson nameplate that disappeared […]Read more "2015 Hyundai Tucson Picks Up Where IX35 Left Off"
Hyundai / Kia Motors considers football sponsorships as a core element of its marketing strategy and as an efficient way to communicate with customers by sharing their passion for football and building an emotional connection. Through its football sponsorship activities, Hyundai / Kia Motors aims to position itself as a brand that delivers the excitement […]Read more "Hyundai and FIFA Official Partnership Until 2022"
Hyundai already offers upscale entries in its lineup such as the Equus and Genesis (pictured above), but unlike many brands in North America, the company lacks a luxury crossover to further compliment the sedans. The latest signs suggest that hole in the lineup might be filled in the near future, though. According to four, unnamed company insiders speaking to […]Read more "Hyundai Considering Upscale Genesis-Based Crossover"